Three-Point Plays for Selling Your Home

Thinking about selling your home? Whether you're moving up, downsizing, or relocating, getting the best price in the shortest time comes down to having a winning game plan—and the right agent on your team. At Real Estate with Jay, we’ve developed a proven playbook that gets Edmonton sellers real results.

Let’s break down the three-point plays that can turn your listing into a slam dunk.

1. Prep Like a Pro

The first impression of your home isn't when a buyer walks through the door—it’s when they scroll through listings online. The appearance, cleanliness, and condition of your property can make or break your sale.

Here’s how to get your home ready to impress:

  • Declutter & Depersonalize: Remove excess furniture and personal items so buyers can picture themselves in the space—not you.
  • Deep Clean Everything: Floors, windows, bathrooms, and kitchens should sparkle. A clean home looks well-maintained and move-in ready.
  • Make Minor Repairs: Fix that dripping faucet, squeaky door, or chipped paint. These small things matter to buyers.
  • Stage with Style: Whether professionally staged or DIY, the right furniture placement and neutral decor make your home more inviting.
  • Maximize Curb Appeal: Trim landscaping, clean up the entryway, and add a fresh doormat or flowers for a welcoming touch.
Want a complete step-by-step checklist? Download my FREE Home Seller’s Guide to prepare your home like a pro.

2. Price it Right from the Start

Many sellers make the mistake of “testing the market” with a high price—but this can backfire. Overpriced homes sit longer, require price drops, and often sell for less than market value. Pricing right from the beginning creates urgency and attracts serious buyers.

My pricing strategy includes:

  • A Custom Comparative Market Analysis (CMA): I analyze recent sales of similar homes in your area, including condition, size, and features.
  • Local Market Expertise: Edmonton’s real estate market has its own trends. I stay on top of buyer behavior, inventory levels, and seasonal shifts.
  • Transparent Guidance: I’ll walk you through different pricing strategies and help you choose the one that aligns with your goals.
Accurate pricing = faster offers + stronger negotiations. Want to know what your home could sell for today? Request a free, no-obligation home valuation and I’ll deliver a detailed report tailored to your property.

3. Promote Like a Powerhouse

You don’t just need a sign in your yard—you need a strategic marketing plan that showcases your home to the right buyers, wherever they are.

Here’s what my marketing playbook includes:

  • Professional Photography & Videography: High-resolution images and cinematic video tours capture attention and set your home apart.
  • Social Media & Digital Ads: Your listing will be promoted across Facebook, Instagram, and YouTube with targeted campaigns designed to reach active buyers.
  • MLS + Website Exposure: Your home will be listed on the MLS, RealEstateWithJay.com, and syndicated to all major real estate platforms.
  • Email Campaigns: Your home will be highlighted in curated property updates to my buyer database.
  • Open Houses & Private Tours: I create events that invite interest, build momentum, and give buyers a reason to act quickly.

Ready to Make Your Move? 

Selling your home doesn’t have to be stressful or confusing. With a smart strategy and a dedicated expert by your side, you can move forward with confidence—and peace of mind.
 
At Real Estate with Jay, I bring the tools, experience, and hustle to help you reach your goals. Book your free, no-pressure consultation today. Call me at 780-904-9646 or email info@realestatewithjay.com. Prefer to message? Click here to contact me directly.